BYLIMA was launched in 2014 by the owner Salima Tarzati and expanded into an international brand started from the Netherlands, with one store located in Amsterdam.

Salima Tarzati is a self-taught fashion designer who was born and raised in Amsterdam. She grew up in a traditional Moroccan family with fascination for different cultures and international fashion.

Her own label 'BYLIMA' was created to fullfill her dream of being able to see 'BYLIMA' garments worn by beautiful women around the world. Her sense of creativity as a self-taught designer is unique and her bubbly personality can be seen through all the pieces.

'Since I was a little girl, my love for fashion has been big. I feel like a princess when I'm wearing my own creations. Therefore, I want to share this feeling with all the people in the world. My inspiration comes from traveling around the world and seeing different cultures. My imagination is driven by simple things in life, nature, flowers and the different color stories of life. I combine these things in sketches and drawings. They are now called collections.