BYLIMA, founded in 2014 by Salima Tarzati, began as a passion project in the Netherlands and quickly grew into an internationally recognized brand. Starting with a flagship store in Amsterdam, BYLIMA has since expanded, with another boutique located at the renowned Westfield Mall in Leidschendam.

Salima Tarzati, a self-taught fashion designer, was born and raised in Amsterdam in a traditional Moroccan family. Her upbringing instilled a deep appreciation for diverse cultures and global fashion, which continues to inspire her work today.

BYLIMA was born out of Salima's dream to create beautiful, timeless garments worn by women across the world. As a designer, Salima's creativity is reflected in every piece, with her bubbly and vibrant personality shining through in the collections.

“Since I was a little girl, my love for fashion has been immense. When I wear my own creations, I feel like a princess, and I want to share that feeling with the world,” Salima shares. Her designs are influenced by the beauty she encounters through her travels, the cultures she experiences, and the simple, everyday wonders of life—nature, flowers, and the rich spectrum of colors that the world offers. These inspirations fuel her imagination, which she translates into sketches that evolve into stunning collections.